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Level of sales and maintenance of cut flowers in CR
Žížalová, Dagmar ; Augustinová, Ludmila (advisor) ; Lucie, Lucie (referee)
In my dissertation work about the topic The level of sales and general care of cut flowers in the Czech republic I have tried to describe all the aspects which influence the conservation, longevity and quality of cut flowers. Currently, where this market segment is seeing dynamic growth, there is also an increased demand for growing cut flowers, their after harvesting technology, keeping and prolonging their longevity. The choice of cut flowers in the Czech Republic is very versatile which is highly appreciated by the customer who prefers to have flowers with higher longevity in his vase. My dissertation work is divided into three parts. The first part is mainly dealing with all the aspects influencing the picking (temperature, humidity, light, fertilization, age of the flowers), the time of picking, cutting of the stem, temperature by picking and the quality of the cut flowers. There are also mentioned other factors influencing the storage of the plants (temperature, water, ethylene), the packaging description and transport of the flowers. Further attention is paid to the keeping and maintaining of the flowers in shops, by the customer and also to the types of agents prolonging the longevity of the flowers in the vase. The second part is dealing with the assortment of imported flowers and greenery into the Czech Republic. The categorization of plants is divided into different categories -- the imported cut flowers, exotic flowers and leaves used in floristry. The world producers of cut flowers also get a mention and the favorite types of flowers are -- Alstroemeria, Anthurium, Cymbidium, Dendrobium, Dianthus, Freesia, Gerbera, Gladiolus, Chrysanthemum, Lilium, Rosa, Tulipa, Zantedeschia. For each type there is also a description of the sensitivity, picking season, type of cut, treatment after picking, transport and longevity in the vase. The third part is dedicated to a customer knowledge survey about the care of cut flowers. As part of my work florists were approached from four Czech regions with a request to participate in a survey and to complete a questionnaire (Ústecký region, Středočeský region, Plzeňský region and Jihočeský region). This resulted in 62 completed questionnaires out of 100 flower shops, and the answers were put together in tables and graphs. The main focus of the questionnaire was the analysis on the various possibilities of purchasing cut flowers, the most frequently sold flowers, the florists providing their customers with information as to how to care for the flowers, which agents to use to keep the longevity of the flowers and whether these agents are also offered to the customers. The survey was also aimed at the cleanliness of the vases and the care for the flowers in the shops. The results of the survey have reassured me, that the florists have to face the economic situation of their customers, the competitiveness of other retail chains selling flowers (where the care for flowers is non-existent), that they have to be mindful of the selection of the flowers as they are subject to fast deterioration and they are always trying to please their customers, so that they return.
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